We are direct-to-consumer in the truest sense; no cost-inflating middleman, no extravagant advisory boards, no ostentatious marketing campaigns. Instead, 50+ collective years of industry experience and frenzied word-of-mouth has taken us from what was just a dream in Michigan a decade ago, to over 2 million+ bottles sold in 30+ countries since 2020.

Now in 2024 we’ve set out to radically redefine product transparency in supplements, by providing fully published and traceable third-party testing reports for every batch we produce.