Details
It started with an "unreachable" dream & the mindset of never quit. Failure is not the alternative to success. It’s only a temporary setback on a bigger, more significant course.
Take the story of Undisputed Nutrition. The hope is to end in massive success, but as you will find out it is rooted in failure. It is a perfect example of why setbacks should never stop you from following your vision. I never went to school to be a businessman. Rather, I learned that I was a representation of a business. The way I acted, carried myself, performed playing football, sold my skills to agents-scouts-universities-jobs, the defining stories I left for people to remember me by... These all represented a successful foundation for what I believed to be a "successful business".
Repositioning & establishing a digital-first strategy
Instant improvements were delivered across sitespeed, mobile performance, conversion rates and subsequent average cost per acquisition.
208%
ROI
New content outlets to amplify organic performance
We devised an intelligent interest and behavior-based campaign to drive video views on YouTube which also resulted in website traffic and social media interactions increasing notably.