Details
Founded in 2015 by Wray Serna, Wray Inc. DBA WRAY is a New York-based, inclusive, fine art inspired clothing line.
A graduate of California College of the Arts followed by extended studies at Parsons School of Design in Paris, Wray Serna honed her craft at Issey Miyake and Rachel Comey before venturing out on her own. Born of Serna's interest in art and design, each season builds on influences from sculpture, painting, and beyond to create clothes which are focused on both form and function. While her collections are designed and developed in NYC, every garment is created ethically at a fair-trade operations in India, Hong Kong, Shanghai, and Peru. Wray resides in Manhattan, NY with her Japanese Chin, Bishkin.
Repositioning & establishing a digital-first strategy
Instant improvements were delivered across sitespeed, mobile performance, conversion rates and subsequent average cost per acquisition.
208%
ROI
New content outlets to amplify organic performance
We devised an intelligent interest and behavior-based campaign to drive video views on YouTube which also resulted in website traffic and social media interactions increasing notably.
