Details
In Spring of 2017, we were assigned a college class project to create an idea that solved a problem we faced. That problem? Warm beer!
We all had expensive coolers that could keep our drinks cold for 3 weeks, but we never used them to keep our drinks cold for 3 hours! They were too bulky to carry, and getting ice each time was a hassle. So, we would just grab a cold case from the store and just drink it as it got warm. That’s when it hit us: if we’re already getting a cold case from the store, why not just keep it cold for the entire time we’re actually going to enjoy it? The concept behind the Kase Mate was born: a soft cooler that slides around a cold case of beer, and keeps it cold for up to 7 hours without the need for ice!
Increasing revenue in a year of uncertainty
Instant improvements were delivered across sitespeed, mobile performance, conversion rates and subsequent average cost per acquisition.
75%
Immediate revenue uplift
246%
Increase in Organic Search traffic.
Organic Search
Going above and beyond to increase organic brand visibility - achieving 146% over target.
204%
Increase in Paid Search traffic
Paid Search
The perfect paid search strategy to compliment organic - achieving 104% over target.
